Gordon Associates
Gordon Associates

Staying informed about the evolving long-term care insurance (LTCI) market is a vital component for securing a stable and sustainable plan for long-term care (LTC). Consulting with a proficient LTCI specialist provides valuable insights and guidance to build a strong LTC insurance strategy.

Since 1975, Gordon Associates has built a reputation for making LTCI and long-term care planning approachable and understandable to individuals and families, empowering their clients to make informed decisions about LTCI. Since their beginning, Gordon Associates has specialized in LTCI. They’ve become the go-to specialist for individuals and families for guidance, and for peers, fiduciaries, attorneys, certified public accountants (CPAs) for continuing education and advice.

It is a family-owned LTC insurance specialty agency that works with a wide variety of insurance carriers and tailors solutions to cater to the diverse needs of individuals. The company collaborates extensively with various fiduciaries, financial planners, attorneys and CPAs to secure long-term care protection for clients that make sense for each client’s financial plan and budget. Gordon Associates provides all-inclusive support throughout the policy period, be it guidance due to a rate adjustment, periodic policy reviews and support, and help with filing a claim.

“Our customers deserve nothing short of the truth, and we work tirelessly to ensure that they are equipped with the right information and tools to navigate the complex landscape of long-term care planning,” says Brian Gordon, president at Gordon Associates. “We treat everybody how we want to be treated, and anything besides that is not acceptable.”

One of the key differentiators of Gordon Associates is their personalized service and ability to dig beneath the surface to propose customized solutions. Unlike cookie-cutter methods that overlook individual needs and preferences, the company takes a proactive approach to understanding each client’s distinct situations and priorities and offers a range of options suited to their requirements.

From Stand-Alone Traditional LTC insurance to Hybrid Asset-Based Annuities and Life insurance with LTCI riders, and everything in between, it provides a comprehensive suite of coverage options. Its thorough review and upfront analysis ensure customers understand the policies before making decisions.

It performs a prequalification procedure to evaluate the eligibility of its customers to all of the carriers they work with before the quotes are presented. This helps set realistic underwriting expectations.Then, an experienced LTCI advisor explains its approach and informs the client of the various policies available and provides initial quotes via email. Subsequently, an in-person meeting or a Zoom webinar is conducted to ensure that the customer and their family members are well-versed about the different policies quoted.

After this initial discussion, and once the advisor learns more about the client’s needs and goals, the company introduces a second round of quotes to nail down the policy that best matches their needs. This process fosters a learning experience while eliminating unfavorable policy options and fine-tuning selections.

In one instance, a client approached Gordon Associates with concerns regarding their long-term care coverage. Their initial policy was designed to provide benefits for a limited period of four years, with the expectation that it would be sufficient for their anticipated care needs.

Gordon Associates conducted a thorough review of the client’s policy and assessed their current and future care needs. The company foresaw the possibility of health challenges like dementia due to their smoking habits and proposed a strategic solution—a policy with unlimited benefits. This provided long-term security and peace of mind for the customer and their family, covering their care needs for 14 years.

Beyond facilitating policy acquisition, Gordon Associates remains deeply invested in the long-term well-being of its clients. Many clients who value their service for LTCI also need advice on other forms of insurance. As such, Gordon Associates also offers clients life insurance, disability insurance, and Medicare Supplemental Insurance products. What’s more, is that it ensures clients are supported and empowered every step of the way. The company partners with a wide variety of service providers, including national home care agencies, local caregivers, geriatric care managers and others. It works with these organizations and stays in touch with them, increasing clients’ access to facilities when they need assistance.

Gordon Associates’ unwavering commitment to customer satisfaction drives the company to deliver top-end advisory services. Its ability to guide customers through the long-term care planning puzzle with expertise makes it an ideal partner for anyone seeking a premium LTC insurance strategy.