Segurarse
The Enabler of Latin America’s Financial Inclusion

Segurarse is on a mission to democratize access to insurance in Latin America with its embedded insurance solutions. Its solutions, co-created with established insurance distribution channels through an open, collaborative model, are helping modernize the region’s financial ecosystem. Far from being a disruptor, it is an “ecosystem enabler” transforming LATAM’s insurance landscape in partnership with major banks, financial services and insurance (BFSI) companies.

At a time when insurance penetration in LATAM is below four percent of its GDP, Segurarse’s embedded solutions integrate seamlessly into customer buying journeys to promote greater insurance adoption. As the region’s populace rapidly digitalizes, it is driving the momentum for BFSI institutions to bring a wider range of individuals into the insurance pool by accelerating the digital distribution of insurance products.

“We are the technological bridge that connects traditional insurance with the Economy 4.0 to foster greater financial inclusion in Latin America,” says Alberto Gabriel, CEO.

The engine propelling Segurarse’s financial inclusion goals is the SEGUWay API platform, its proprietary middleware that orchestrates various insurance services. The platform enables insurance providers to offer quotations and handle policy issuance and management through straightforward API calls. Unlike traditional insurance integration, which takes months, the platform allows insurers to integrate insurance offerings within weeks through standardized APIs. Its SEGUNext virtual assistant further makes insurance operations easier by automating policy collection.

The SEGUWay API Platform removes barriers to market access for insurance products. The unified platform eliminates the need for separate negotiations with insurers in each market by providing access to multiple insurance lines through a single integration, streamlining market entry and expansion.

The platform's speed and scale in promoting market expansion are unmatched. This is best demonstrated when an insurance company wanted to increase its extended warranty sales across 187 branches while maintaining operational efficiency and service quality. Segurarse built an embedded solution by integrating automated policy quotation and issuance into the consumer loan process and daily online sales reporting, significantly reducing operational overhead. Its rapid deployment across all branches boosted cross-sales while preserving high service standards.

Clients specifically choose Segurarse due to its ability to eliminate operational friction in insurance services. For this reason, Argentina’s top bank selected it to help replace its legacy insurance platform. Segurarse co-created a digitally embedded solution that integrated with the bank’s various business divisions. Branch-based multi-quoters and online and mobile channels allowed the bank to create instant insurance quotations and contracting. This led to renewed contracts and new agreements without adding operational complexity.

Apart from easing insurance operations, Segurarse’s focus on meeting regulatory obligations to reduce the compliance burden for insurers is another competitive edge. Its platform offers enterprise-grade security to handle all compliance requirements. The firm’s PCI DSS certification and KPMG-audited security protocols further position it as a reliable choice for insurers.

For insurance buyers, Segurarase is equally dedicated to ensuring consistent access and experience across all touchpoints. A multi-channel distribution, supported by its mobile app MiSegurarse and branch integration systems, makes this possible. Its multi-criteria quotation engine further delivers customized experiences by personalizing insurance offers based on risk profiles and customer preferences.

Segurarse’s ultimate driving force is its founding team of insurance industry veterans and technology experts. Their combined expertise is the foundation of its deep insurance knowledge and technological proficiency.

Bolstered by the success of its embedded insurance solutions, the firm is building an open insurance ecosystem where insurers, brokers, banks, retailers and fintechs can exchange products and services in plug-and-play mode. The SEGUWay API Platform is set to be the central hub enabling this collaborative network. Through this next chapter, Segurarse moves closer to its ultimate goal of being the infrastructure layer that facilitates regional insurance interoperability across Latin America.

Driven to foster greater financial inclusion through a more connected and accessible ecosystem, Segurarse is building the foundations for the next era of insurance distribution across Latin America.